According to comScore, as of December 2013, 156 million Americans owned a smartphone, a more than 3 percent increase from September 2013. And that number is expected to continue to grow. Indeed, eMarketer predicts that by the end of 2014, 1.75 billion people around the world will be regularly using a smartphone.
And those millions of smartphone users are not just using mobile devices to make calls and send emails and text messages. They are using their mobile devices to connect with their social networks, surf the Internet for news and information, shop and make purchases. So if your website or ecommerce site is not optimized for mobile traffic, you could be losing potential customers and sales.
Are you considering creating or improving your site’s responsive design?
If so, consider these simple things…
2.Keep the design simple
It is important when designing a website to remember every element like Logo,colour selection Keep it as simple as possible . It’s important to consider your site’s colour scheme and font to make sure it’s easy to read on a small screen. Single-column layouts tend to work best on a mobile because it’s simple to scroll and easy to navigate.
3.Targeting crucial content
What needs to get the top of your site?Essential content for both site owner and user. The screen on a smartphone is much smaller than that on a desktop computer, so try to minimize the amount of text on your mobile website. Mobile users are interested in scrolling quickly so include only essential copy to keep the reader's attention.
4. Make it fast
Poor site speed will drastically affect your mobile bounce rate; 74% of mobile users will leave after 5 seconds waiting for a page to load However pretty large images and multimedia content are, use them sparingly on the mobile version of your site because they can really slow a site down, particularly if the user is relying on a dodgy 3G connection.
5.Include a Viewport Meta Tag
The Viewport is a critical component that you need when building a multi device experience. Without it, your site will not work well on a mobile device.
6.Legible font Size for all devices
design your text for easy reading on various devices.There are many screen sizes now so we must make the text of our pages legible (easily readable) on the smallest and biggest screens.
7.Remove the default Zoom
Auto zoom can really mess up your layout elements, especially for images and navigation content.Elements may appear small or too large in your layout. To remedy this, use the viewpoint meta tag to set up custom variables within the content.
8.Optimize your site across multiple platforms
design your site for your audience. The first step is to ensure the site works on the devices’ native browsers but then move on to test all browsers and different screen resolutions. This is another time that Google Analytics comes in handy as you can see which browsers are being used by your site visitors. This process is probably going to be lengthy but you want to ensure your site works for everybody.
9. Optimise for on the go browsing
Remember that most of the time, users on their smartphones will be out and about. They may well be short on time and be looking for something specific. Having a clear navigation that takes up less screen space is useful, as is highlighting important elements such as the enquiry form. Ensure that anything the user would need to click on a desktop is tappable.
10. Make it easy to find your phone number, location and contact info
users are looking for store hours, a contact or booking number or perhaps the business's nearest location. The easier it is for users to access and take action on this information, the better the user's experience.
11. Test to ensure your content can be properly viewed on different devices, platforms and operating systems-
The first step is to ensure the site works on the devices’ native browsers but then move on to test all browsers and different screen resolutions. Remember to test the mobile user experience by operating system to improve overall site experience with usability testing