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Social media is essential to increase brand awareness and generate more leads and more conversations. The world is on social media 60/70%  at least, So if you want your products, or services to reach maximum people, your business needs to be on social media.
However, social media marketing is extremely time-consuming, but social media tools can be super helpful.  
 
1) Hootsuite 
Hootsuite was the first social media platform that was launched in the year 2008, The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and YouTube. 
 Moreover, It is the most favorite tool in the market. Working across numerous networks with a social team can be difficult, and Hootsuite makes it feasible.

2) Sprout Social 
Just like many of the other social media tools, Sprout Social allows you to schedule updates to different social media accounts.
However, there are a few unique features that set Sprout Social apart. 
In addition to monitoring and controlling numerous social networks, SproutSocial’s clean interface also delivers more in-depth analytics.
Also, the platform gives you estimated engagement and impact scores, and if you’re using social media for customer support, it also measures your response time.

3) Falcon.io. 
It is a cloud-based social media marketing and management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management. 
Falcon.io delivers users with a content planner that allows users to plan and create content.   

4) Buffer
Buffer is a content creation and management tool with better solutions that help you craft stunning and engaging social media campaigns. With Buffer, you can schedule, publish, and explore how your content performs from one convenient dashboard.
What is multiple appealing about Buffer is that it’s clear or you can say easy to use and doesn’t have too many complicated features. It’s also very pocket friendly for everyone, from small start-ups to large agencies.

5) Social Pilot
SocialPilot is a properly combined social media management software aimed at digital agencies and small to medium firms with multiple clients or accounts to handle.
SocialPilot is worth considering if your team is especially interested in creating workflows with collaboration tools, authorization settings, and custom reporting for clients. While SocialPilot provides the requirements, it also has a full social inbox feature that allows users to interact with their followers besides auto-posting.

6) Crowdfire
When it comes to social media marketing, timings and planning are everything. Thus, the increasing significance of having a social media scheduler that allows agencies, small companies, and brands to keep all your social media management efforts in one place.
Crowdfire allows you to plan and curate your content in advance. Apart from this, it is also a planner and tool for listening. It supplies usable features a label can use to improve social media engagement, feed &  CRM, etc. Automate all social media functions, use the progressive tracking mode for popular keywords, and own your social marketing game.

7) Later
You can’t sufficiently concentrate on your core task and on growing your business if you have to constantly worry about posting on social media. That’s where Later comes into place. . Isn’t it interesting that the entire later platform allows you to handle everything your business needs? From scheduling to analyzes posts. It saves time. Also, In other words, Later allows you to organize and arrange your social media content to be visually appealing and attention-grabbing across multiple social media networks. The most useful thing about Later – it’s one of the free social media management tools. 

8) Sendible
Sendible is a social media management tool built especially for agencies with several clients. With most of the features that social media management tools provide, Sendible lets you to customize your dashboard according to your branding to attract new clients.

9) Loomly 
With Loomly, you can operate all your organic posts and ads from one platform. It offers you post ideas and guides you step by step to create posts and ads. It is very helpful for all beginners who are new to social media.  It allows you to automate your publishing schedule, and post sponsoring and provides analytics for every post.

10) Agorapulse
Agorapulse, similar to other social media management platforms, contains all of the main characteristics of scheduling, a planner/ calendar, social inbox, analytics, and team collaboration.