BLOG detail

Brands, associations, and organizations use social media platforms every day to connect with their audiences, and increase awareness.

Having a right, or great, social media presence can help your company grow like wildflowers. But, this will only happen after you create a large following and learn how to give them what they want. Here are some excellent ways any business owner or marketer can grow their social media existence and help their business grow.

1. Create an Integrated Social Media Plan 

You want to make sure each social media network you have involved in serves a goal. You can assure this by starting with a social media marketing calendar. Add all of your upcoming occasions, blog posts, and everything you decide to do with your business to this calendar. This will help you stay focused and understand how each of your social media accounts will bring in more untapped sectors for your business.

2. Use Hashtags Often

Hashtags are in these days. Everyone is using them to get more people to their blogs or websites. Using hashtags on social media accounts and websites will help get more viewers - but use them carefully. Don't finish every post with 10 irrelevant hashtags. 

3. Link Your Profile to Your Website

Link your all social media accounts Facebook, Twitter, or any of your other social media profiles to your website. Just like you want to provide links on your website to all your social media accounts. You also need to link your website to people, so that you can easily get more views.

4. Post consistently

Sticking to a daily posting plan helps you show up in your target audience’s timelines. Instagram aims to show each person the content they’re most likely to enjoy, so it looks for content that is recent and appropriate to each person’s interests.

Instagram’s algorithm uses machine learning to continuously check each person’s activity and customize their timeline accordingly. Individuals can’t like what they don’t see—posting daily helps you show up in people’s feeds and give them more opportunities to engage with you. The more they interact/ like with your content, the more often they’ll see it in their Instagram feed.

5. Provide Q & A's

Provide frequently asked questions on your social media accounts and your website. This can help users to know more about your brand. 

6. Interact with your audience

The clue is in the name: ‘social’ media. Don’t be a faceless profile talking to an anonymous hoard of people. Not only should your content create discussions and be engaging, but it’s also okay to interact straight with your audience.

Responding positively to comments, replying to messages, and encouraging discussion are ways to let your audience know who you are and make them feel like you care about them. If they feel like you’re thinking about them, they are more likely to continue interacting with you and possibly even inspire their friends to do so too.

7. Experiment with different content types

Instagram is so much more than just photos. There is now a huge range of content types on social media including:

• Video
• Reels
• Stories
• IGTV

And if you want to expand your reach and engagement on the platform, it's necessary to share a mix of content types.

Final Thoughts

Remember, increasing followers organically is time-consuming work. If you find a “hack” staggering results overnight, it’s likely a scam.  It is much more likely to be an impossible task.