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Social media marketing means the use of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok (and more), to reach your business goals and mainly your target audience at any time. If your goal is to grow online awareness of your brand or to drive online sales and more business, there is a place in the social media world for you. Whether you love it or hate it, social media is one of the rapidly growing forms of marketing and it’s often the first place people go when looking for brands, creating and sharing content, and more.
The first social media network, Six Degrees, was founded in 1997 and allowed users to upload a profile picture and make friends with other users. After that, in 2002, the site Friendster came, and then in 2006 Facebook was launched. Since then, the world of social media has blow-up, It has over 3.19 billion active users on a variety of platforms to connect with friends and family, post and share content, discuss news, and discover information and hobbies.
With over half of the world’s population using social media, platforms like Facebook, Instagram, or Twitter are a natural place to reach new and highly targeted prospective customers.
Your social accounts are a critical part of your business, the process through which a new contact becomes a customer. With regular posting on social media accounts, you can increase your sales as well as website traffic.
As soon as people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences (According to the Instagram new algorithm) —their friends and followers. Going viral takes this concept.
If you want to go beyond organic posting, there is an option to run paid advertisements on all the social media accounts. With the help of this, you can target the right people.
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